I shot for the very cool clothing brand Cheer Up! in December. It was a fun day, felt more like I was hanging around with mates than ‘working’. Cheer Up is a collaboration of two best friends Matt and Ed and they are proud to say they are completely involved with every aspect of the Business. This video was Film Directed by Tim Mattia at Agile Film. I was very lucky to work with Tim who’s previous clients include Amy Winehouse and My Chemical Romance. Here are some shots…


Photography Dan Sims: www.dan-sims.com
Styling and Art Direction by Sophie Eggleton & Edward Thomas.
BEHIND THE SCENES FOOTAGE
www.cheerupclothing.com also has The T-Room which includes acoustic sessions and interviews with established and up and coming bands. Here’s an acoustic video of artist Natalia Kills.