I shot for the very cool clothing brand Cheer Up! in December. It was a fun day, felt more like I was hanging around with mates than ‘working’. Cheer Up is a collaboration of two best friends Matt and Ed and they are proud to say they are completely involved with every aspect of the Business. This video was Film Directed by Tim Mattia at Agile Film. I was very lucky to work with Tim who’s previous clients include Amy Winehouse and My Chemical Romance. Here are some shots…


Photography Dan Sims: www.dan-sims.com
Styling and Art Direction by Sophie Eggleton & Edward Thomas.
BEHIND THE SCENES FOOTAGE
www.cheerupclothing.com also has The T-Room which includes acoustic sessions and interviews with established and up and coming bands. Here’s an acoustic video of artist Natalia Kills.
This is hands down my favourite music promo of 2011. To describe it in 3 words I would say COOL INNOVATIVE SEXY. The film oozes sophistication and sex appeal. If you have a spare 9:35 minutes I advise you check it out!! Starring super model’s Yasmin Le Bon, Helena Christensen, Cindy Crawford, Eva Herzigova and the leading lady herself Miss Naomi Campbell. Dolce & Gabbana also make a short cameo. The promo is directed by Jonas Akerlund the man behind Lady Gaga’s ‘Telephone’ creation.
30 years later Duran Duran bring the Supermodels back and have gone and smashed it again…!!!
I popped over to Aegis Event for the launch of UUNIQUE Phone cover Collection hosted by the lovely Miss Kelly Rowland, she was such a sweetie and very beautiful. She showed me her fury leopard print iphone case. Was quite bizarre chatting with her with my big northern accent! She wore these AMAZING Louboutin daffodil Swarovski crystal heels – Tad jealous! The second picture is with Bluey Robinson one of my favourite UK vocalists who performed at the event and his guitarist Christian. Check out his new single ‘Coming Back’ on iTunes (I recommend the acoustic version).